Audio Production: Challenging, Collaborative and Creative Campaigns

Audio production is an all-important specialty area within the media industry, usually taken up by people that are hands-on enthusiasts. Put simply, if there was no audio producers, other elements of media such as television and online content would not function properly.

Nigel Parsons is a producer and director at Square1 Digital Media whom specialises in audio production, and is one of many audio producers in the industry responsible for creating audio content such as radio advertisements and jingles.

The process of creating audio is not as easy as it might seem. Whilst you need to be creative, you also need to follow guidelines and collaborate with others appropriately to create successful campaigns.

I decided to catch up with Nigel via Skype, and began by asking him about what the process consists of for creating an audio campaign.

You can find Nigel's work here: http://square1digitalmedia.com/